The Samsonite store in Etele Plaza broke away from the image of previous stores thanks to a courageous management decision, giving us the opportunity to rethink the design language represented by brand stores. We wanted to provide a clean background for the diverse color palette of product placements, worthy of a premium brand and further reinforcing the sense of quality that has developed around professional products in customers.

The products are the splash of color in the store's strong monochrome contrast. The logos, displays, illuminated graphics, and hidden back office door recessed into the plane of the furniture all draw on the clean design language and hidden functional solutions of the suitcases sold by Samsonite.